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CROWN ASPINALLS – LONDON

Crown merged with Aspinalls; a world-class prestigious playground of international gaming, in an environment that only London can provide. To evolve the brand, both philosophies had to be considered and approached with great balance. All touch points were executed from print, outdoor to digital. The exclusive club is like no other and has satisfied the lifestyles of the London elite and international gamblers, since the 1960’s.

Client:  Crown Aspinalls
RoleDesign, Art Direction, Typography,
Agency: Banjo Advertising
Date: March 2013
Category: Web Design, Identity Design
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DI LORENZO SHOP FRONT

With six large windows at the clients disposal while under renovation, the idea to use the space as a canvas to bring awareness and excitement was executed in this way. The client almost used newspapers instead.

Client: Di Lorenzo
Role: Concept, Design, Typography, Finished art
Agency: Inkredible Art
Date: April 2010
Category: Print Design, Experiential Design
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SOUL COLOUR

The mother and daughter duo of Soul Colour required an identity and packaging for their mood sprays and jewelry. What better way to showcase fourteen beautiful colours than to see them as they are.

Client: Soul Colour
Role: Typography, Finished art
Agency: Wingrove Design
Date: November 2007
Category: Print Design, Package Design, Identity Design
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SMART AND SKILLED – NSW GOVERNMENT

Smart and Skilled is a reform of the NSW vocational education and training system. It’s helping people get the skills they need to find a job and advance their careers. The entire initiative itself is implementing on-going reform, affecting many touch points of communication, most especially their website. The important addition (which did not exist before) was the in-depth searchability tool allowing users to filter and narrow down their training options immediately, leading them to actionable information. I contributed to the UX and was responsible for the entire UI design of the website from scratch.

Client:  Smart and Skilled – NSW Government
Role: Art Direction, Design, Typography
Agency: Meld Studios
Date: May 2013
Category: Identity Design, Web Design
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ISOWHEY

Westfield traveling activation stands were created as part of Isowhey’s summer campaign which included large printed walls, zip up banner shelves, posters, DM pieces and print advertising. Zoe Bingley endorsed the products and the graphic devices brought the energy, flavour and power to life.

Client: IsoWhey
Role: Design, Retouching, Finished art
Agency: Imagination
Date: March 2012
Category: Print Design, Experiential Design
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CBA: TWICE AS NICE

Every dollar that was given to the Staff Community Fund by CBA Staff was matched by the Group. Helping twice as many charities and twice as many kids. There were branch activations throughout numerous CBA offices.

Client: Commonwealth Bank of Australia
Role: Art Direction, Design, Typography, Finished art
Agency: Imagination
Date: February 2012
Category: Print Design, Experiential Design
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RAMS LEAP WINE

‘Ram’s Leap Wine’ was created as the middle class range of the Canonbah Bridge brand. It was to match their cheaper yet highest selling wine, ‘Bottle tree’.

Client: Cannonbah Bridge Wines
Role: Design, Typography, Finished art
Agency: Wingrove Design
Date: March 2008
Category: Print Design, Web Design, Package Design
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PANASONIC TOUGHPAD LAUNCH

The brief was to showcase the key features and benefits of the new Panasonic Toughpad through a fun, interactive, never-been-done experience for 80 key resellers from all-over Australia. One of the main aims was to show how rugged, water and dust-resistant the Toughpad is, while bringing the key target markets to life.

Client: Panasonic Toughpad
Role: Concept, Art Direction, Design
Agency: Imagination
Date: November 2011
Category: Experiential Design, Identity Design
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MIRVAC BOCHURE

Saddler’s Ridge was giving away land and this direct mailer aimed at highlighting the rare offer in a simple, direct and interactive manner.

Client: Mirvac’s Saddlers Ridge
Role: Concept, Design, Finished art
Agency: Inkredible Art
Date: March 2010
Category: Print Design
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ICA

This particular DM piece leveraged the notion of building by using leggo and puzzles to reaffirm the power of constructing a successful business. Having the audience be proactive and interactive makes this truly engaging.

Client: Institute of Chartered Accountants
Role: Concept, Design, Finished art
Agency: Wingrove Design
Date: June 2007
Category: Print Design
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INTERFACEFLOR

Interface are the world’s largest designer and maker of carpet tiles. Ram was given the opportunity to design the identity of some of their product collections. Each have a presence and personality of their own.

Client: InterfaceFLOR
Role: Concept, Design, Finished art
Agency: Imagination
Date: December 2011
Category: Print Design, Identity Design
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CONCEPT ECONOMICS

The identity for CE was inspired by a unicycle. A vehicle that requires skill, it directly gets you from A to B in style and is fascinating in motion. Concept Economics is not your ordinary Economist Company.

Client: Concept Economics
Role: Concept, Design, Finished art
Agency: Wingrove Design
Date: January 2008
Category: Print Design, Identity Design
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AUSTRALIAN WAR MEMORIAL

A collaborative identity was created for ‘Focus Photography and War’ an exhibition held in the Australian War Memorial. It showcased 15 photographers working during the period 1945 – 2006.

Client: Australian War Memorial
Role: Design, Typography, Finished art
Agency: Wingrove Design
Date: December 2006
Category: Print Design, Experiential Design
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GBCA

These were some of the projects for the Green Building Council of Australia. Plenty of platforms to diversify and expand their infectious brand. From 500 page manuals to in house documents to large scale graphics and stands in expos.

Client: Green Building Council of Australia
Role: Design, Typography, Finished art
Agency: Wingrove Design
Date: April 2008
Category: Print Design
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ROYAL FLYING DOCTOR

The Royal Flying Doctor Service takes the finest care to Australia’s furthest corners. Anyone who lives, works or travels in remote and rural Australia can enjoy the best of health. This was a large scale back-lit poster placed in the airport.

Client: Royal Flying Doctor Service
Role: Design, Typography, Finished art
Agency: Smart Inc.
Date: May 2006
Category: Print Design
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CBA: TIME VAULT

The challenge was to get Australians excited about the Bank’s milestone and educate them on the history of the bank. “Time Vault” was developed; fusing online and offline worlds in a two-week treasure hunt quiz that gave away ten prizes of $2000.

Client: Commonwealth Bank of Australia
Role: Art Direction, Design, Typography, Finished art
Agency: Imagination
Date: September 2011
Category: Print Design, Experiential Design
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PROFESSIONAL WHEY

Professional Whey is an online supplement store distributing products globally. A complete re-brand was developed a long with completely new packaging which reflected the premium ingredients of their products.

Client: Professional Whey
Role: Concept, Design, Finished art
Agency: Freelance Project
Date: January 2012
Category: Print Design, Package Design, Identity Design
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ANDREWS

Andrews are  Insurance Brokers that required a completely new and fresh identity. The brief was to communicate their secure nature as they offer the experience of a large organisation with the attention to detail of a small one.

Client: Andrews Insurance
Role: Concept, Design, Finished art
Agency: Inkredible Art
Date: October 2010
Category: Print Design, Identity Design
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MICO

Mico is a high end bathroom and kitchen showroom in Surry Hills, NSW. One of the seasonal designs was created and executed through print advertisements, online applications and in-store back lit wall graphics.

Client: Mico Design
Role: Design, Typography, Finished art
Agency: Wingrove Design
Date: August 2007
Category: Print Design, Experiential Design
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NSCA

NSCA helps clients and members continuously improve their workplace health, safety and environment. Using Australian animals was a campaign that set a friendly and fresh tone, fit to interrupt quite a formal based industry.

Client:  National Safety Council of Australia
RoleDesign, Typography, Finished art
AgencyWingrove Design
Date: May 2007
Category: Print Design
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